The Real Boar Co. winner of the Cut Above Meat Quality Award, sponsored by Morrisons Supermarkets, on 14th May 2009.

Morrisons highly trained food specialists were impressed by Simon Gaskell’s Wild Boar Salami.
The packaging was simple and effective and presented the product well. On opening, the salami had a great appearance and rich aroma. Its flavour profile was excellent and the red wine and spices added a real depth and richness to the flavour. The uniqueness of the product was especially interesting. Although the use of wild boar in salami is not uncommon, the fact that these animals are farmed in Britain shows great innovation.

Simon Gaskell said “This is the second award that our Wild boar salami has won and we are absolutely thrilled. This is an exciting time for us as we have just launched our new “Cotswold Game” salami at The Real Food Festival to tremendous acclaim. It was tasted on both the trade day, by some leading food buyers and public days and was a resounding success with many wanting to buy it then and there! A subtle mix of our wild boar with local venison and pheasant with a hint of port, we hope that this too will go on to reach dizzying heights!”

This fabulous new product will be available late autumn, after the opening of the shooting season and in time for Christmas.